Starbucks unveils plan to add 17,000 locations by 2030, cut $3 billion in costs

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Starbucks cups are pictured on a counter in the Manhattan borough of New York City, New York, February 16, 2022.
Carlo Allegri | Reuters

Starbucks on Thursday presented the latest stage in its plan to drive growth for the company, involving accelerating its global footprint and saving $3 billion in costs over the next three years.

The company said it plans to expand to 35,000 locations outside of North America by 2030. Starbucks currently has roughly 20,200 international cafes, as of Oct. 1. In total, the coffee giant aims to reach 55,000 locations globally by 2030, up from its current count of more than 38,000.

Starbucks also announced a $3 billion cost-savings plan. Executives said $1 billion of those savings will come from making its stores more efficient. The rest will come from saving on its cost of goods sold.

Earlier on Thursday, the company reported its fiscal fourth-quarter results. Starbucks beat Wall Street’s estimates for both its quarterly earnings and revenue, sending shares up 9.5%. Thursday’s stock move reversed shares’ losses earlier this year, giving the company a market cap of $115 billion.

During the company’s conference call, CEO Laxman Narasimhan said that the company’s “reinvention” plan unveiled last September is moving ahead of schedule, driving both sales and efficiency for Starbucks. For example, the chain’s new single-cup drip coffee brewer is now installed in more than 600 locations.

More broadly, that plan takes aim at many of the issues plaguing Starbucks and baristas in recent years. Drink orders have grown more complicated and time intensive as cold beverages become more popular and Starbucks pushes pricey add-ons like cold foam. Customers have also shifted to ordering their drinks through the company’s mobile app and drive-thru lanes and expect their orders to arrive more quickly. Under that pressure, baristas have struggled to maintain speedy service and quality customer experience.

Former Starbucks CEO Howard Schultz unveiled the reinvention plan to simplify operations and improve both quality and speed of service more than a year ago. The strategy involves new coffee-making equipment and store formats and more automation.

Schultz, then back at the company for a third stint in the top job, said Starbucks had made “self-induced mistakes” and lost its way. He stepped down from the role in March, handing the reins over to Narasimhan, a newcomer to the company who pledged to enact the plan.

At its investor day last September, Starbucks projected earnings per share growth of 15% to 20% annually over the next three years and annual same-store sales growth of 7% to 9%. The company’s same-store sales outlook of 5% to 7% for fiscal 2024 falls short of that range, but the rest of its forecast for the next fiscal year meets those targets.

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