With the move, two of the country’s largest discounters are showing how the pandemic has permanently influenced the industry — even as Covid-19 cases drop and the health crisis wanes in the U.S. It will mark the second year in a row when Target and Walmart’s stores are closed on Thanksgiving. Target had announced its decision in January.
For many years, consumers kicked off their holiday shopping in earnest on the day after Thanksgiving, which is also known as Black Friday. But until last year, some retailers had been shifting the kickoff of Black Friday events earlier and earlier.
Many retailers, including Best Buy and Lowe’s, adjusted the cadence of their holiday sales season last year. Companies started sales around Halloween, but closed stores on Thanksgiving Day and put more promotions online to try to tamp down on crowds that could contribute to the virus’ spread and show appreciation for frontline workers.
Walmart announced the news about this year’s Thanksgiving to a group of store employees during its associate celebration meeting. That gathering typically coincides with Walmart’s annual shareholder meeting in Bentonville, Arkansas, which was held virtually for the second year in a row.
Walmart’s Chief Operating Officer Dacona Smith said in a news release that closing stores on the holiday “is one way we’re saying ‘thank you’ to our teams for their dedication and hard work this year.”
Walmart said it will share hours for Black Friday at later date.